Privacy Policy

Bank Your Brilliance

Privacy Policy

Last updated: April 2025

Your privacy matters. This Privacy Policy explains how Bank Your Brilliance (a trading name of Joanne Does Strategy, operated by Joanne Pagett, hereinafter “we”, “us” or “our”) collects, uses, and protects your personal data when you visit our website, sign up to our mailing list, or purchase our digital products.

We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: Joanne Pagett trading as Bank Your Brilliance

Website: www.buildyourbrilliance.co.uk

Email: joanne@bankyourbrilliance.co.uk

Address: Leicestershire, LE17 6QY, England, UK

If you have any questions about how we use your personal data, please contact us at the email above.

2. What Personal Data We Collect

We may collect the following types of personal information:

Information you provide directly:

• Your name and email address when you sign up to our mailing list or waitlist
• Your name, email address, and billing information when you purchase a digital product
• Any information you share when you contact us by email or via our contact form
• Your responses if you complete a quiz or workbook (such as The Brilliance Audit)

Information collected automatically:

• Technical data such as your IP address, browser type, and device information
• Usage data about how you interact with our website (via cookies — see Section 8)

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To deliver the digital products and content you have purchased or requested
• To send you emails you have opted into, including newsletters, programme updates, and promotional content
• To manage our relationship with you, including responding to enquiries
• To process payments securely via our third-party payment processor
• To improve our website and understand how our audience engages with our content
• To comply with legal obligations

4. Our Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Consent — when you sign up to our mailing list or waitlist, you give us explicit consent to contact you. You can withdraw this consent at any time.
• Contractual necessity — when you purchase a product, we process your data to fulfil that contract.
• Legitimate interests — we may use data to improve our products and services, provided it does not override your rights.
• Legal obligation — where required by law (e.g. financial record-keeping).

5. How Long We Keep Your Data

We will only keep your personal data for as long as necessary:

• Mailing list subscribers: until you unsubscribe or request deletion
• Customer purchase records: up to 7 years to comply with HMRC requirements
• Enquiry correspondence: up to 2 years
• Website analytics data: as per the settings of our analytics provider (typically 26 months)

6. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties only where necessary to operate our business, including:

• Email marketing platforms (e.g. Mailchimp, Kit, or similar) to manage our mailing list
• Payment processors (e.g. Stripe, PayPal, or similar) to handle transactions securely
• Course or digital product delivery platforms (e.g. Kajabi, Thinkific, or similar)
• Website hosting and analytics providers

All third parties are required to handle your data securely and in accordance with applicable data protection law. We do not permit them to use your data for their own marketing purposes.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access — you can request a copy of the data we hold about you
• The right to rectification — you can ask us to correct inaccurate data
• The right to erasure — you can ask us to delete your data (subject to legal obligations)
• The right to restrict processing — you can ask us to limit how we use your data
• The right to data portability — you can request your data in a portable format
• The right to object — you can object to processing based on legitimate interests
• The right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please email us at joanne@bankyourbrilliance.co.uk. We will respond within 30 days.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

8. Cookies

Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the website to function
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
• Marketing cookies — if applicable, to track the effectiveness of our promotions

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. If we use a cookie consent tool, you will be given the option to manage your preferences when you first visit.

9. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms or partner tools). We are not responsible for the privacy practices of those sites and encourage you to read their own privacy policies.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. All payment transactions are processed by our secure third-party payment providers; we do not store your card details.

While we do our best to protect your information, no method of transmission over the internet is 100% secure. If you have any concerns, please contact us.

11. Children’s Privacy

Our products and services are intended for adults aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us, and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your data.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, please get in touch:

Email: joanne@bankyourbriliance.co.uk

Website: www.bankyourbrilliance.co.uk

Post: Joanne Pagett, Leicestershire, LE17 6QY, England, UK